How to convert mp4 video to be more efficient?

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Author: joe@actionline.com
Date:  
To: plug-discuss
Subject: How to convert mp4 video to be more efficient?
The video that I referred to in my previous message today
turned out to be an mp4 with a file size of 33,978,499
and it was only 27 seconds long.

Surely there must be a way to convert a video like that
to a more efficient format (requiring less file space for
such a short video.

What would you recommend?



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