OT: Consumer Advertising Law

[Derek Neighbors]

I have some retail experience but am not a lawyer.

I believe the department of weights and measures enforces such things.  
However, I think that if someone advertises something and then doesnt 
deliver (its false advertising), but I believe there are some provisions 
that allow them to instore state if there was a misprint on the 
advertisement.  (I have seen this on several occassions).

I think what gets enforced is if you go to a store and on the shelf its 
say 9.99 but get to the register and it rings 19.99.  This is a major 
no-no and you can certainly take action.  This is why many stores say if 
we dont give you a receipt or if something rings up wrong we will give you 
$5.00 or the item for free or such.  Because they would rather have 
consumer catch a computer error/signage error and pay them a few bucks 
then get fined by weights and measures.

So if the signage in the store has the lower price you could probably make 
a stink but if its just an ad and the in store display has the other price 
I think they are within the law (though they should have a sign stating 
the ad was incorrect).  It still might be worth reporting as if they 
consistently do this I think there will be action taken against them.

-Derek

 On Fri, 19 Jul 
2002, Logan Kennelly wrote:

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> While looking for a new laptop, I stopped by Fry's Electronics to find the 
> model I wanted at $600 below retail.  When I asked why it was so low, I was 
> told that it was a mistake and they adjusted the price in their computers.  
> Although I was told that they would sell me the product for the listed 
> price, the store manager eventually stated that they were under no 
> obligation to do so and cancelled the lower price.
> 
> Since I am not an expert in consumer law, I thought I would put the question 
> to the list: Is there any law regulating this situation, and, if so, what 
> is it?
> 
> Thanks in advance.
> 
> - -- 
> 						Logan Kennelly
>       ,,,
>      (. .)
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