Learn about linux brochure

[Derek Neighbors]

Very nice looking it is most unfortunate that you use Freedom as primary
selling points and even as the slogan by which to banner.  Yet you
refuse to use GNU/Linux in favor of Linux (sic) thus obfuscating the
true history of where Linux (sic) gets its freedom.  Also, in the
glossary and other places you take the time to high light 'open source'
as preferred terminology, why seemingly ignoring 'free software'.

If you truly believe freedom to be a primary and important feature of
GNU/Linux you should probably venture to produce marketing to reflect
that.  (yes I have read your pre brochure manifesto and realize you dont
wish to debate this, so it is not necessary to respond)

The brocure looks great, but it is truly dishearting that the source
will not be made available (or so it seemed from a prior email) and even
if it were, that it is in a proprietary format in which most users of
PLUG would be not be able to contribute changes. :(

-Derek
On Sat, 2002-08-17 at 17:09, David Uhlman wrote:
> I have added a PNG image of the complete brochure print sheet to the list of
> formats available to display. This should be compatible with anyone.
> 
> you can see it at http://www.50km.com/duhlman/plug
> 
> Sincerely,
> David Uhlman
> CTO 50km Inc.
> 
> ----- Original Message -----
> From: "David Uhlman" <plug_mail@50km.com>
> To: <plug-discuss@lists.plug.phoenix.az.us>
> Sent: Saturday, August 17, 2002 12:39 AM
> Subject: Learn about linux brochure
> 
> 
> > At the end of the last plug meeting I had asked if anyone was familiar
> with
> > marketing materials for Linux. Anyway I was not able to find any so I have
> > worked some connections and I am presenting the first fruit of that labor.
> > It is a linux brochure for people who have never heard of Linux. The
> target
> > audience for this brochure is a lot of people I deal with in
> organizations,
> > especially non-profits, to provide pretty glossy marketing advocacy to
> them
> > and in general increase awareness of open source technologies.
> >
> > I have taken a lot of liberties with this brochure and they are listed
> > below, I am open to constructive criticism about them but I would prefer
> to
> > avoid a flame war, or a this is better than that fest.
> >
> > 1) I use Linux as a brand for the whole deal, including, in this instance,
> > kde screenshots, openoffice, and evolution. I specifically refer to Linux
> > with the GNU prefix because I do not feel that it is conducive to the
> > marketing effort I am trying to make here. I personally have enormous
> > respect for the FSF and GNU efforts, as without them we would all be doing
> > something else. I would like to avoid a "linux", "gnu/linux" etc. argument
> > and I feel that there is appropriate justification for using linux in its
> > lone form.
> >
> > 2) I highlight redhat and mandrake. These distributions were chosen for
> > several key reasons, they are commercially available everywhere, they have
> > commercial support, they offer shrink-wrapped boxes, their respective web
> > infrastructures offer an acceptable level of aesthetic appeal that I think
> > will be conducive to "selling" Linux. I don't mention debian, which I
> would
> > like to, because you can't buy it in stores and in my personal opinion
> their
> > website doesn't make the aesthetic cut.
> >
> > 3) There are some extreme simplifications and generalizations, what
> > immediately comes to mind is the virus/security talk, the distribution
> > blips.
> >
> > 4) I basically push people toward buying Linux because for the target
> > audience that will be the shortest path to success and happiness with
> Linux.
> >
> > 5) I made reference to PLUG and use the plug logo, I don't know if this is
> > kosher with the plug charter nor who to talk to about logo rights and
> such.
> > So I have posted to the list in this form hoping that the appropriate
> > information will com forward. I don't want to step on any toes, nor try
> and
> > force a public/private partnership that members may not want.
> >
> > 6) Please keep in mind that this is for print as well as web consumption
> so
> > there are limitations on content, word counts, coloration and so forth.
> >
> > Areas where I could use help. First there has got to be plenty of
> > grammatical, syntactical, spelling, "how it reads" changes, all
> > contributions will be appreciated. The glossary is weak both in terms of
> its
> > definitions and it highlighted words. The overall content could use a
> > clarifying and focus. The learn more links on the back are grasping at
> > straws, it was the best things I could find that look good and are offer
> > something to people who barely now how computers work let alone Linux.
> Your
> > opinions on layout, look and so forth are very welcome, I am not sure how
> to
> > work out contributions to this area if anyone is into that sort of thing.
> > Let me know if there are ideas for that.
> >
> > I need to gain access to high resolution redhat and mandrake logo images,
> > does anyone have any experience on that front?
> >
> > The 50km link to 50km.com/learnaboutlinux will not be live until a few
> > details work their way through our bureaucracy.
> >
> > The brochure will be put under the GFDL as soon as it comes back from
> legal.
> > I offer my sincerest assurance that contributions will fall under that
> > license.
> >
> > The brochure is available from my plug contributions page at
> > www.50km.com/duhlman/plug, scroll down. There is a pdf version (the images
> > look lousy because they have been downsampled, will fix when copy is
> > prepress
> > ) and a star office as well as rtf version of the text
> > contained within the brochure. The brochure itself is in adobe illustrator
> > format and my guess is that the master will not become available for
> public
> > consumption but if there is a feeling that it would be helpful I am sure I
> > could lobby for it and get it to happen.
> >
> > Sincerely,
> > David Uhlman
> > CTO 50km Inc.
> >
> >
> > ________________________________________________
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> >
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> >
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