How to rename and format a flash drive?

[joe at actionline.com]

Dazed_75 <lthielster at gmail.com>
> And if all that fails, try just having windows format it.
> Give it the name you want on the format dialog and DO NOT
> use quick format.  I don't know what it is but Windows does
> something in the format that the Linux utilities do not.

I don't use M-$haft. Surely there must be a way to do what
I need with Linux.