How to rename and format a flash drive?

[joe at actionline.com]

> So, how can I rename this flash drive back to "sdf" and reformat it so I
> can use it to install a Linux live iso?

After further searching the 'net, I did find a way to format the flash
drive by using gparted.  But I still don't know how to set the name of the
drive to 'sdf' instead of 'sdb1' ... and the Universal live flash-drive
installer still does not find the flash drive.