brochure project -- draft idea revised

[Josef Lowder]

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On Thu, 04 Jan 2007 19:34:04 -0700, Kevin Brown wrote
> Actually they have to go after the infringement even if they lose 
> to prove that they are working to protect the trademark.  Search 
> Slashdot and you'll find a story where Intel lawyers went after 
> someone for using the phrase Yoga Inside. 
>  http://yro.slashdot.org/article.pl?sid=02/03/30/032251

Thanks for the link to this article, Kevin. 

I especially enjoyed these comments in the cited article: 
"... In proceedings bordering on the line of frivolity ..."
and "Look at the meaning of "Inside" that the YIF is 
referring to, and the story gets even more absurd." 

The end of this silly game (in which ambulance chasing lawyers 
are almost *always* the *only* winners) is that the Yoga Inside 
Foundation simply changed their name to "Yoga on the Inside" with 
about the tiniest point size possible for the words "on the" and 
a giant capital "I" on "Inside." 

Notice that the provisions of the ludicrous "Federal Trademark 
Dilution Act of 1995" (which is actually just another lawyer ploy 
in which the end game is almost exclusively to fabricate more 
revenue producing opportunities for lawyers) is the following: 
"In most cases, the only remedy available under the Dilution Act 
is an injunction against further dilution." 

So, in this current issue, the worst-case scenario would not 
be a lawsuit anyway, but merely an annoyingly threatening letter 
in which Intel's lawyers would use fancy language to demand 
"cease and desist."  And then, based on the established precedent, 
one could simply insert the words "on the" in microscopic type, 
blank out the "R," and adjust the shape of the swoosh a little. 

Therefore, in conclusion, let us quote Shakespeare, twice: 

"Much ado about nothing .." 

 -and- 

"First thing let's do, let's kill all the lawyers." 


Fortunately, free is still free in this great country, 
including freedom of speech ... (especially for those of us 
who have no significant amount of money for the lawyers to 
waste their time going after).