brochure project -- draft idea revised

[Judd Pickell]

Thank you for changing some of the text. The first one really felt like a
thumb in your eye type of approach. This one feels very much more like a
brochure you would see sitting on a doc's table or on a store counter. Just
my .02.. :)

Judd

On 1/4/07, Josef Lowder <joe at actionline.com> wrote:
>
> .
> Taking into consideration the feedback on the first draft,
> I made a few revisions and replaced the original with a new
> draft using the same pdf file name.  But when I tried to
> view it, the old one kept showing up.  I cleared cache and
> tried deleting the old file before loading the new one, but
> Acrobat Reader keeps showing the old file.  Konqueror and Xpdf
> displayed the new file, but Acrobat Reader 7 (via Firefox)
> keeps showing the old one.  How does one fix this problem?
>
> Anyway, here is a link for the second draft:
>
>      http://www.UpQuick.com/linux/brochure2.pdf
>
> Here is an abbreviated recap of the initial feedback and some responses:
>
> Eric Shubes wrote:
> > Question mark missing after "Why Not Try Linux" on pg 1 col 1.
> > #12 "simultaneously" isn't really true. "also" would fit.
>
> Thanks Eric.  Both these items are now fixed.
>
> Dazed wrote:
> > Consider how it is folded to appreciate the arrangement.
> > Depending on the target audience some of the 15 points might be
> > rearranged: 1, 6, 11, 12, etc. Wonder about the Pentium Inside logo
> > and how freely one can modify and use it.  Also the R symbol.
>
> I added a note to explain the 3-fold and rearranged the 15 points.
> See comments further below regarding the "Linux inside" logo.
>
> Jon Hanson wrote:
> > You shouldn't use that Intel-like logo. Companies have
> > to defend trademarks or they will lose them and Intel will
> > not like that unauthorized use of their trademark.
>
> Using any form of a "Linux inside" graphic really should not be
> a problem.
>
> Google "Linux inside" (in quotes) and you will get 313,000 hits.
> Do this under Google's "images" option and you will get 973 hits.
> Take a look at the examples there and you will see hundreds of
> different websites, publications, and paraphernalia with many
> dozens of variations on this exact same "Linux inside" logo
> imprinted and implemented in a myriad of different ways.
>
> There are many dozens of different tee-shirts, polo shirts, coffee
> mugs, badges, emblems, and stickers with "Linux inside" to use on
> one's computer, and it is even imprinted directly on many devices.
> There are many, many dozens of variations on this exact same
> "Intel-like" design.
>
> So, if this were indeed a problem for Intel, it is pandemic. I have
> several trademarks, some more than 30-years old, and the restrictions
> on trademarks are such that it is virtually impossible to prevent the
> kind of simulations that "Linux inside" represent.
>
> Alan wrote:
> > I prefer a more positive approach, meaning, less down-selling the
> > competition and more up-selling of Linux. I'd also like more focus on
> > explaining PLUG (Meeting descriptions, email lists, website, etc.) and
> > the positives of participation in PLUG (community, support, fun, etc.)
> > More pictures.  Needs a few graphics here and there.  Brochures full
> > of text turn me off. I was thinking of the everyday person who just
> > bought or is thinking of buying a computer with Linux on it. They look
> > to the right at the Linux computer store and see a brochure about PLUG.
> > What should that brochure say to maybe help make the Linux computer sale
> > AND trigger involvement with PLUG?
>
> Sorry you didn't like the approach, Alan.  I've made a few adjustments
> and if you would like to provide some additional and/or alternate copy
> and graphics, I'd be glad to incorporate whatever you (or anyone else)
> might provide.
>
>
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