brochure project -- draft idea revised

[Jon M. Hanson]

	It's not just the "Linux Inside," it's the circular logo and using the same 
graphics as Intel used for the Pentium 4 chips. I work for Intel and I know 
we've gone after people before for this. Personally, I could care less and 
I'm not going to report it to the legal department because I'm not one of 
those kinds of people. Intel employs a lot of people here in the valley and 
chances are one of them might see the brochure (if this ends up being its 
final form) and most of them are "those kinds of people." We are constantly 
pounded on here to protect Intel's trademarks, IP, and assets. Do you really 
want to risk yourself and the club's exposure to a lawsuit?

On Thursday 04 January 2007 10:10, Josef Lowder wrote:
> .
> Taking into consideration the feedback on the first draft,
> I made a few revisions and replaced the original with a new
> draft using the same pdf file name.  But when I tried to
> view it, the old one kept showing up.  I cleared cache and
> tried deleting the old file before loading the new one, but
> Acrobat Reader keeps showing the old file.  Konqueror and Xpdf
> displayed the new file, but Acrobat Reader 7 (via Firefox)
> keeps showing the old one.  How does one fix this problem?
>
> Anyway, here is a link for the second draft:
>
>      http://www.UpQuick.com/linux/brochure2.pdf
>
> Here is an abbreviated recap of the initial feedback and some responses:
>
> Eric Shubes wrote:
> > Question mark missing after "Why Not Try Linux" on pg 1 col 1.
> > #12 "simultaneously" isn't really true. "also" would fit.
>
> Thanks Eric.  Both these items are now fixed.
>
> Dazed wrote:
> > Consider how it is folded to appreciate the arrangement.
> > Depending on the target audience some of the 15 points might be
> > rearranged: 1, 6, 11, 12, etc. Wonder about the Pentium Inside logo
> > and how freely one can modify and use it.  Also the R symbol.
>
> I added a note to explain the 3-fold and rearranged the 15 points.
> See comments further below regarding the "Linux inside" logo.
>
> Jon Hanson wrote:
> > You shouldn't use that Intel-like logo. Companies have
> > to defend trademarks or they will lose them and Intel will
> > not like that unauthorized use of their trademark.
>
> Using any form of a "Linux inside" graphic really should not be
> a problem.
>
> Google "Linux inside" (in quotes) and you will get 313,000 hits.
> Do this under Google's "images" option and you will get 973 hits.
> Take a look at the examples there and you will see hundreds of
> different websites, publications, and paraphernalia with many
> dozens of variations on this exact same "Linux inside" logo
> imprinted and implemented in a myriad of different ways.
>
> There are many dozens of different tee-shirts, polo shirts, coffee
> mugs, badges, emblems, and stickers with "Linux inside" to use on
> one's computer, and it is even imprinted directly on many devices.
> There are many, many dozens of variations on this exact same
> "Intel-like" design.
>
> So, if this were indeed a problem for Intel, it is pandemic. I have
> several trademarks, some more than 30-years old, and the restrictions
> on trademarks are such that it is virtually impossible to prevent the
> kind of simulations that "Linux inside" represent.
>
> Alan wrote:
> > I prefer a more positive approach, meaning, less down-selling the
> > competition and more up-selling of Linux. I'd also like more focus on
> > explaining PLUG (Meeting descriptions, email lists, website, etc.) and
> > the positives of participation in PLUG (community, support, fun, etc.)
> > More pictures.  Needs a few graphics here and there.  Brochures full
> > of text turn me off. I was thinking of the everyday person who just
> > bought or is thinking of buying a computer with Linux on it. They look
> > to the right at the Linux computer store and see a brochure about PLUG.
> > What should that brochure say to maybe help make the Linux computer sale
> > AND trigger involvement with PLUG?
>
> Sorry you didn't like the approach, Alan.  I've made a few adjustments
> and if you would like to provide some additional and/or alternate copy
> and graphics, I'd be glad to incorporate whatever you (or anyone else)
> might provide.
>
>
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-- 
Jon M. Hanson (N7ZVJ)
Homepage: http://the-hansons-az.net/
Weblog: http://the-hansons-az.net/wordpress/
Jabber IM: jon at the-hansons-az.net