Learn about linux brochure

[Lee Einer]

I viewed your PNG image of the brochure. Nice!


David Uhlman wrote:

>I have added a PNG image of the complete brochure print sheet to the list of
>formats available to display. This should be compatible with anyone.
>
>you can see it at http://www.50km.com/duhlman/plug
>
>Sincerely,
>David Uhlman
>CTO 50km Inc.
>
>----- Original Message -----
>From: "David Uhlman" <plug_mail@50km.com>
>To: <plug-discuss@lists.plug.phoenix.az.us>
>Sent: Saturday, August 17, 2002 12:39 AM
>Subject: Learn about linux brochure
>
>
>>At the end of the last plug meeting I had asked if anyone was familiar
>>
>with
>
>>marketing materials for Linux. Anyway I was not able to find any so I have
>>worked some connections and I am presenting the first fruit of that labor.
>>It is a linux brochure for people who have never heard of Linux. The
>>
>target
>
>>audience for this brochure is a lot of people I deal with in
>>
>organizations,
>
>>especially non-profits, to provide pretty glossy marketing advocacy to
>>
>them
>
>>and in general increase awareness of open source technologies.
>>
>>I have taken a lot of liberties with this brochure and they are listed
>>below, I am open to constructive criticism about them but I would prefer
>>
>to
>
>>avoid a flame war, or a this is better than that fest.
>>
>>1) I use Linux as a brand for the whole deal, including, in this instance,
>>kde screenshots, openoffice, and evolution. I specifically refer to Linux
>>with the GNU prefix because I do not feel that it is conducive to the
>>marketing effort I am trying to make here. I personally have enormous
>>respect for the FSF and GNU efforts, as without them we would all be doing
>>something else. I would like to avoid a "linux", "gnu/linux" etc. argument
>>and I feel that there is appropriate justification for using linux in its
>>lone form.
>>
>>2) I highlight redhat and mandrake. These distributions were chosen for
>>several key reasons, they are commercially available everywhere, they have
>>commercial support, they offer shrink-wrapped boxes, their respective web
>>infrastructures offer an acceptable level of aesthetic appeal that I think
>>will be conducive to "selling" Linux. I don't mention debian, which I
>>
>would
>
>>like to, because you can't buy it in stores and in my personal opinion
>>
>their
>
>>website doesn't make the aesthetic cut.
>>
>>3) There are some extreme simplifications and generalizations, what
>>immediately comes to mind is the virus/security talk, the distribution
>>blips.
>>
>>4) I basically push people toward buying Linux because for the target
>>audience that will be the shortest path to success and happiness with
>>
>Linux.
>
>>5) I made reference to PLUG and use the plug logo, I don't know if this is
>>kosher with the plug charter nor who to talk to about logo rights and
>>
>such.
>
>>So I have posted to the list in this form hoping that the appropriate
>>information will com forward. I don't want to step on any toes, nor try
>>
>and
>
>>force a public/private partnership that members may not want.
>>
>>6) Please keep in mind that this is for print as well as web consumption
>>
>so
>
>>there are limitations on content, word counts, coloration and so forth.
>>
>>Areas where I could use help. First there has got to be plenty of
>>grammatical, syntactical, spelling, "how it reads" changes, all
>>contributions will be appreciated. The glossary is weak both in terms of
>>
>its
>
>>definitions and it highlighted words. The overall content could use a
>>clarifying and focus. The learn more links on the back are grasping at
>>straws, it was the best things I could find that look good and are offer
>>something to people who barely now how computers work let alone Linux.
>>
>Your
>
>>opinions on layout, look and so forth are very welcome, I am not sure how
>>
>to
>
>>work out contributions to this area if anyone is into that sort of thing.
>>Let me know if there are ideas for that.
>>
>>I need to gain access to high resolution redhat and mandrake logo images,
>>does anyone have any experience on that front?
>>
>>The 50km link to 50km.com/learnaboutlinux will not be live until a few
>>details work their way through our bureaucracy.
>>
>>The brochure will be put under the GFDL as soon as it comes back from
>>
>legal.
>
>>I offer my sincerest assurance that contributions will fall under that
>>license.
>>
>>The brochure is available from my plug contributions page at
>>www.50km.com/duhlman/plug, scroll down. There is a pdf version (the images
>>look lousy because they have been downsampled, will fix when copy is
>>prepress
>>) and a star office as well as rtf version of the text
>>contained within the brochure. The brochure itself is in adobe illustrator
>>format and my guess is that the master will not become available for
>>
>public
>
>>consumption but if there is a feeling that it would be helpful I am sure I
>>could lobby for it and get it to happen.
>>
>>Sincerely,
>>David Uhlman
>>CTO 50km Inc.
>>
>>
>>________________________________________________
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>>
>post to the list quickly and you use Netscape to write mail.
>
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>>
>
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>
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