Insane!  But if you read the article carefully, the students may be going for 2-3 months, but they are working 80-100 hrs a week.

If you really focused, structured it like a real job, go with 1 week sprints and a focus to learn A, B, and C in sprint/week 1, and D & E in sprint/week 2, 9-12 weeks is very do-able.

If the boot camp had sponsors looking to hire, and the emphasis could be placed on those skills, a job 1 week after, at 2x a marketer's salary, is also very do-able.

I think this idea is actually awesome.

Kevin