In a message dated 17.Mar.05 08:14:07 US Mountain Standard Time, craigwhite@azapple.com writes: entitled to a point of view - but it is nothing more than viral marketing - Google getting saps to push their product to others - get them to talk about Google. Traditional viral marketing involves giving the marketer a kickback. Remember the Paypal and C2it viral marketing blitzkrieg? Especially in certain corners of the 'net, people got very desperate to get anyone to sign in below them for the $5 or $10 kickback. Or similarly the paid-to-view-ads and free-large-item programmes where to get anything good from them one NEEDS referrals. AFAICT, giving away Gmail does nothing except good karma for you. It's an oddity in that it's a service of fairly general interest-- most people can take advantadge of a free webmail service, or a shinier one than they have now. It's something a lot of people want, and we get nothing for promoting it. How is "Free Gmail" any different than posting "free old hardware" or "free books"?