I have added a PNG image of the complete brochure print sheet to the list of formats available to display. This should be compatible with anyone. you can see it at http://www.50km.com/duhlman/plug Sincerely, David Uhlman CTO 50km Inc. ----- Original Message ----- From: "David Uhlman" To: Sent: Saturday, August 17, 2002 12:39 AM Subject: Learn about linux brochure > At the end of the last plug meeting I had asked if anyone was familiar with > marketing materials for Linux. Anyway I was not able to find any so I have > worked some connections and I am presenting the first fruit of that labor. > It is a linux brochure for people who have never heard of Linux. The target > audience for this brochure is a lot of people I deal with in organizations, > especially non-profits, to provide pretty glossy marketing advocacy to them > and in general increase awareness of open source technologies. > > I have taken a lot of liberties with this brochure and they are listed > below, I am open to constructive criticism about them but I would prefer to > avoid a flame war, or a this is better than that fest. > > 1) I use Linux as a brand for the whole deal, including, in this instance, > kde screenshots, openoffice, and evolution. I specifically refer to Linux > with the GNU prefix because I do not feel that it is conducive to the > marketing effort I am trying to make here. I personally have enormous > respect for the FSF and GNU efforts, as without them we would all be doing > something else. I would like to avoid a "linux", "gnu/linux" etc. argument > and I feel that there is appropriate justification for using linux in its > lone form. > > 2) I highlight redhat and mandrake. These distributions were chosen for > several key reasons, they are commercially available everywhere, they have > commercial support, they offer shrink-wrapped boxes, their respective web > infrastructures offer an acceptable level of aesthetic appeal that I think > will be conducive to "selling" Linux. I don't mention debian, which I would > like to, because you can't buy it in stores and in my personal opinion their > website doesn't make the aesthetic cut. > > 3) There are some extreme simplifications and generalizations, what > immediately comes to mind is the virus/security talk, the distribution > blips. > > 4) I basically push people toward buying Linux because for the target > audience that will be the shortest path to success and happiness with Linux. > > 5) I made reference to PLUG and use the plug logo, I don't know if this is > kosher with the plug charter nor who to talk to about logo rights and such. > So I have posted to the list in this form hoping that the appropriate > information will com forward. I don't want to step on any toes, nor try and > force a public/private partnership that members may not want. > > 6) Please keep in mind that this is for print as well as web consumption so > there are limitations on content, word counts, coloration and so forth. > > Areas where I could use help. First there has got to be plenty of > grammatical, syntactical, spelling, "how it reads" changes, all > contributions will be appreciated. The glossary is weak both in terms of its > definitions and it highlighted words. The overall content could use a > clarifying and focus. The learn more links on the back are grasping at > straws, it was the best things I could find that look good and are offer > something to people who barely now how computers work let alone Linux. Your > opinions on layout, look and so forth are very welcome, I am not sure how to > work out contributions to this area if anyone is into that sort of thing. > Let me know if there are ideas for that. > > I need to gain access to high resolution redhat and mandrake logo images, > does anyone have any experience on that front? > > The 50km link to 50km.com/learnaboutlinux will not be live until a few > details work their way through our bureaucracy. > > The brochure will be put under the GFDL as soon as it comes back from legal. > I offer my sincerest assurance that contributions will fall under that > license. > > The brochure is available from my plug contributions page at > www.50km.com/duhlman/plug, scroll down. There is a pdf version (the images > look lousy because they have been downsampled, will fix when copy is > prepress > ) and a star office as well as rtf version of the text > contained within the brochure. The brochure itself is in adobe illustrator > format and my guess is that the master will not become available for public > consumption but if there is a feeling that it would be helpful I am sure I > could lobby for it and get it to happen. > > Sincerely, > David Uhlman > CTO 50km Inc. > > > ________________________________________________ > See http://PLUG.phoenix.az.us/navigator-mail.shtml if your mail doesn't post to the list quickly and you use Netscape to write mail. > > PLUG-discuss mailing list - PLUG-discuss@lists.plug.phoenix.az.us > http://lists.PLUG.phoenix.az.us/mailman/listinfo/plug-discuss >